Business Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 10

Business Kodak and Fujifilm - Essay Example According to the study in 1976, the company had 90% market share in USA. But during the late 1990s the company started to struggle financially as the sales of photographic film declined. After that the company was able to earn in 2007 by selling digital cameras. In January 2012, Kodak filed for protection against in the District Court of United States. Kodak had sold many of its business and patents to various companies. Fujifilm Holdings Corporation which is generally known as Fujifilm and it is a Japanese company specialized in imaging and photography. It has it’s headquarter in Tokyo, Japan. The core businesses of Fujifilm are production, sale and servicing of color film, development, digital cameras, color paper, equipments for photo finishing, equipments for graphic arts, equipments for medical imaging, printers, optical devices and flat panel displays. Fujifilm was founded in 1934 as a manufacturer of photographic film. It has expanded to be a leader in various fields of business. During the 1940s Fuji photo entered into the market segment of lenses, optical glasses and equipments. This essay declares that in 1962, the company has launched Fuji Xerox Co. Ltd along with another UK based company Rank Xerox. In the 21st century, with the rapid pace of digital technology in the photography segment the company had transformed its business structures in to digital technology. Although the company was founded many years later than Eastman Kodak Company but Fujifilm was able to transform its business very quickly from film to digital technology. The diversification strategy of Fujifilm was also successful while Kodak failed on that.