Linguistics and Language Teaching. Essay Example for Free

Linguistics and Language Teaching. Essay Introduction Language may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication. The scientific study of language in any of its senses is called linguistics. Linguistic theory has traditionally considered native speakers as the only reliable source of linguistic data (Chomsky 1965). It is therefore not surprising to ? nd only a limited number of works focusing on non-native speakers prior to the 1990s. The ?  rst attempt to put‘(non)nativism’ onto the centre stage of linguistic inquiry by challenging current undisputed assumptions on the matter was Paikeday’s (1985) The native speaker is dead , in which it is argued that the native speaker ‘exists only as a ? gment of linguist’s imagination’ (Paikeday 1985: 12). Paikeday suggested using the term ‘pro? cient user’ of a language to refer to all speakers who can successfully use it. A few years later, Rampton (1990) similarly proposed the term ‘expert speaker’ to include all successful users of a language. Davies (1991, 2003) further delved into ‘native speaker’ identity, and thus formulated the key question of whether a second language (L2) learner can become a native speaker of the target language. His conclusion was that L2 learners can become native speaker of the target language and master the intuition, grammar, spontaneity, creativity, pragmatic control, and interpreting quality of ‘born’ native speakers. Generally, English educated Malaysians of all ethnic and family language background speak and move alike. However, with the implementation of the national language policy of Bahasa Malaysia as the national language of Malaysia and as the language of instruction, (except in the cases of Chinese or Tamil medium primary schools), the status of English Language in Malaysia is different from the earlier years. The English language covered a continuum from first language through second language to a foreign language. Bahasa Malaysia is replacing English in most of its previous functions, but English may be expected to remain as a continuum from second language to foreign language according to the background and occupation of the speaker. In Malaysia, presently the use of English is less common than in Singapore and is likely to decrease steadily with the implementation of the national language policy. However, English still remains as a language of considerable importance and is still being used in various spheres of everyday activity. The role of English has changed from its earlier status as the precise language of the colonial era and the decades after the Second World War to a second language. At the moment, it is still considered as an international code to be used for diplomatic and commercial negotiations and as a language necessary in many fields of tertiary study and research. Not surprisingly, the non-native English language speakers among Malaysians make grammatical mistakes from time to time. These usually happened among Malaysian adult students and even among some Malaysian English teachers. 1. The transcript of a recorded conversation. The following excerpt is a recorded conversation among teachers and will be analysed of the mistakes made by some teachers during discussion. Our discussion was on the quality and effectiveness of a programme called ‘Program Penutur Jati’ or English Language Teacher Development Project (ELTP). Briefly, the aim of the project is to enhance the lower primary ESL teachers’ ability to plan and deliver quality English lessons based on the new National English Language Curriculum in 600 schools across East Malaysia. The teachers involved in discussion come from various races, ethnic groups, ages and teaching experiences. Kamel : That is my opinion. I don’t know yours. Ok. Chairperson : I agree . laugh Kamel : But , as I said just now. I don’t like that the fixture.. ok. For example aaaa as my mentor come to our school .. every Monday ok.. my class start at nine o’clock. 7. 30.. that mean one and half hour include the preparation for my lesson, so I don’t think that I have an ample time for me to prepare the things ok . Moreover, the one hour and one and half hour is the .. for all to prepare.. the whole week not only , the one day. So I don’t think that will be effective. Chairperson: Emmmm Kamel : So Chairperson : Did you tell him about it? Kamel: Aaaaaa So far not yet. Chairperson : Do you have the chance to talk about it. Kamel : Because, I don’t have any.. I don’t have the opportunity to.. Chairperson : Then, you should tell him. Kamel ; I was thinking. Why don’t the mentors like them to be .. have qualification in teaching, so that they can come to the trainee teachers training college rather than Chairperson : For your information, ahh Chairperson : Overall, it seems to be working with you Naga : The ideas (cough) is good and different he is friendly. Chairperson : So.. ahh. If supposing .. You have a mentor to this.. who doesn’t speak.. doesn’t speak like Morrocan. Alright Naemah : Yehhh Chairperson: Right.. Alright, if.. Chairperson: Who? Chairperson : Madam Soya? She is from where? Others : Bulgaria.. (together) Chairperson : Bulgaria? Does she have the accent? Chairperson: What do you think? Do you think | 2. Common grammatical mistakes and errors by non-native English speakers. The types of errors can be categorised into two: descriptive and surface structures. Descriptive errors include noun phrase, verb phrase and complex sentence. While surface structure errors include omission, addition, misinformation, misordering and blends. After analysing the recorded conversation, there are few mistakes or errors made by Mr. Kamel during the said discussion. a. The use of unmarked forms instead of marked forms is far more frequent, as can be seen in the examples as follows. * I don’t know yours. * I don’t know about you. * .. as I said just now. * .. as I have said just now. One possible cause of these errors is merely interlingual errors which is the result of mother tongue influences ‘Saya tak tahu awak punya’ and ‘ seperti yang saya kata tadi. ’ respectively. In his article, ‘A Role for the Mother Tongue’ in ‘Language Transfer in Language Learning’, Professor Corder (1981) reinvestigated the phenomenon and questions the term ‘transfer’. He suggests that mother tongue influence as a neutral and broader term to refer to what has most commonly been called transfer. Corder says that since most studies of error were made on the basis of the performance of learners in formal situations where it appears that errors related to mother tongue are more frequent, it was natural that an explanation of the phenomenon was of considerable concern to the applied linguistic. It was out of this concern that the whole industry of contrastive studies arose. He also claims that as far as the acquisition of syntactic knowledge is concerned, no process appropriately called interference takes place, if by that we mean that the mother tongue actually inhibits, prevents, or makes more difficult the acquisition of some feature of the target language. The term ‘interference’ is now most often used to mean what is no more than the presence in the learner‘s performance in the target language of mother-tongue-like features which are incorrect according to the rules of the target language. b. Obviously. Mr. Kamel has the problem in pronouncing certain words especially in the pronunciation of the initial sound of common words like the, there, then and that. It is also the middle consonant sound in feather and the final sound of bathe. These sounds are formed with the tongue tip behind the upper front teeth. The initial sound of that and the final sound of both are both voiceless dental. This problem arises because Mr Kamel’s tongue is not merely touches the teeth. Thus, his pronunciation of these particular words are incorrect. Besides, difficulty in phonology can caused by mother tongue interference. Eltrug (1984) affirmed that mother tongue interference can contribute to a large number of pronunciation errors made by students. An English sound does exist in the native language, but not as separate phonemes. This simply means the first language speakers do not perceive it as a distinct sound that makes difference to meaning. For example The sound /? / does exist in Malay, but whether the vowel is long or short does not make any difference in meaning. For instance, the English phonemes/? / and /i:/ differ very much in meaning as in the words ‘leave’ and ‘live’, ‘sheep’ and ‘ship’. The great amount of vocabulary of English really makes the second language learner suffer in reading. There is a lot of words unknown and the most confusing point is even the second language learner know the meaning but they can’t really understand the meaning of the whole sentence. It is because an English word gives different impressions in different situations. This makes things so confusing about the meaning of the word. Grammatical interference is defined as the first language influencing the second in terms of word order, use of pronouns and determinants, tense and mood. Interference at a lexical level provides for the borrowing of words from one language and converting them to sound more natural in another and orthographic interference includes the spelling of one language altering another. In Malay grammar, it does not require one to have any form of determiner in front of instruments like computer, piano, internet. English grammar, however, requires the instruments mentioned above (computer, piano, internet) to be preceded by determiners and if neither a possessive determiner nor a demonstrative determiner is used, the use of either a definite article or an indefinite article is necessary. Thus, the ungrammatical sentences in could be the result of interference of the cultural transfer from Malay language structure on English. Erroneous form| Correct form| She plays piano while I sing. Malay: Dia bermain piano sementara saya menyanyi. | She plays the piano while I sing | She stay at home. Malay : Dia tinggal di rumah | She stays at home. | Table 1 : Examples of interference from the learners’ first language. c. Subjects also exhibited errors in subject-verb agreement as is shown in the examples as follows: * Every Monday, my class start at nine o’clock. * Every Monday, my class starts at nine o’clock. The omission of â€Å"-s† can be attributed to the fact that Bahasa Malaysia does not require verbs to agree with subjects. However, the ending free form is generalised for all persons to make the learning task easier and this is a common intralingual made by people with diverse native languages like Mr Kamel. 3. Causes and sources of errors and mistakes Interlingual errors are the result of mother tongue influences. Learners transfer/borrow some forms but not others due to two factors such as proto-typicality and language distance (Kellerman, 1979). Malay learners of English commonly make errors in negative sentences. For example: Adryna no coming today. [Adryna tak datang hari ini. ] Such errors are common in pre-verbal negation using no, the same negative construction as in their L1. In order to determine whether transfer is the cause for the occurrence of errors, James (1998), demonstrates that learners with a particular L1 make an error that those with a different L1 do not. He provides a useful summary of these strategies which includes the following; a. False analogy b. Misanalysis c. Incomplete rule application exploiting redundancy d. Overlooking co-occurrence restrictions e. System-simplification It is not clear which strategy is responsible for a particular error. Errors can also be viewed as ‘natural’ or as ‘induced’. For example: a. He played football yesterday. b. He goed home at six. c. He drinked milk. d. He eated dinner. e. He sleeped at eight. Conclusion To conclude, learners’ errors are a part of the learners’ language learning process. Hence, teachers should not penalise students for the errors they made. Instead, teachers should note those errors and devise ways to assist learners to overcome their problems in language learning. It is difficult to decide whether grammatically or acceptability should serve as the criterion for error analysis. If grammatically is chosen, an error can be defined as ‘breach of the rule of the code’ (Corder, 1967). Defining errors in terms of grammatically also necessitates giving consideration to the distinction between overt and covert error: In the field of methodology, there are two schools of thought with regard to learners’ error. Firstly, the school which maintains that if we were to achieve a perfect teaching method, the errors would have never be committed and therefore the occurrence of errors is merely a sign of inadequacy in our teaching techniques. The philosophy of the second school is that we live in an imperfect world and consequently errors will always occur in spite of our very best teaching and learning  methods. One effect has been perhaps to shift the emphasis away from a preoccupation with teaching towards a study of learning. The differences between the two are clearly defined: that the learning of the mother tongue is natural, whereas, we all know that there is no such inevitability about the learning of a second language; that the learning of the mother tongue is part of the whole maturational process of the child, whilst learning a second language normally begins only after the maturational process is complete. A child’s incorrect utterances can be interpreted as being evidence that he is in the process of acquiring language and the errors provide these evidences. Brown and Frazer (1964), point out that the best evidence a child possesses construction rules is the occurrence of systematic errors, since when the child speaks correctly, it is quite possible that he is only repeating something that he has heard. In the case of the second language learner, it is known that we do know some knowledge of what the input has been which we call as the syllabus. The simple fact of presenting a certain linguistic form to a learner in the classroom does not necessarily qualify it for the status of input, for the reason that input ‘is what goes in’, not ‘what is available’ for going in, and we may reasonably suppose that it is the learner who controls this input. This may well be determined by the characteristics of his language acquisition mechanism and not by those of the syllabus. References Mariam Mohd Nor, Abdul Halim Ibrahim, Shubbiah, R (2008). OUM-Linguistics and Language Teaching. Seri Kembangan, Selangor. Open University Malaysia. Corder, S. P. (1967). The significance of learners’ errors. International Review of Applied Linguistics, 5, 161-70. Corder, S. P. (1981). Error analysis and interlanguage. Oxford: Oxford University Press. Ames, C. (1998). Errors in language learning and use: Exploring error analysis. London: Longman. Kellerman, E. (1979). Transfer and non-transfer: Where are we now? Studies in Second Language Acquisition, 2: 37-57. Eltrug, N. S. (1984). Analysis of the Arab Learners Errors in Pronunciation of English Utterances in Isolation and Context. Ph. D Dissertation. The University of Kansas. Chomsky, N. (1965). Aspects of the theory of syntax . Cambridge, MA: MIT Press Paikeday, T. (1985). The native speaker is dead! Toronto: Paikeday Publishing. Rampton, M. B. H. (1990). Displacing the ‘native speaker’: Expertise, af? liation, and inheritance. ELT Journal 44. 2, 97–101. Davies, A. (1991). The native speaker in applied linguistics . Edinburgh: Edinburgh University Press. Davies, A. (2003). The native speaker of World Englishes. Journal of Pan-Paci? c Association of Applied Linguistics 6. 1, 43–60

The Concept of Good Versus Evil Essay Example for Free

The Concept of Good Versus Evil Essay I think that it is in all of us as humans to do right but, at the same time I think that we all can be evil and have been evil at some point and time in our lives whether it was intentional or unintentional. Immanuel Kant and John Stuart Mill had ideas about good and evil. They both had ideas about how to live your life with having morals. The characters in this movie represent a mix of good, evil, and the grey area in between. Amy is the embodiment of good, as she wants only to live a simple life void of violence. This is until she is met with the choice of watching her husband die or taking action to save him. Through this difficult decision, she breaks her cultures laws to save the one that she loves. This was, by her morals, an evil action, but was portrayed as a good action in the movie. This to a small extreme was a â€Å"Deontologist† action, as Amy felt it was her duty to save her husband regardless of consequence. Prior to this class I have never heard of a movie (Western) called, â€Å"High Noon. † I borrowed the movie from a friend and watched it. After watching this movie I thought that it was almost as good as, â€Å"Shane. † (Western) In watching this movie the theorist that we are studying about, theories can be depicted. Kane was the main actor in this movie. He got married to a nice lady (Amy) who I think was full of morals and on the day he got married Kane turned in his police badge and was preparing to leave town. Kane sentenced a man to a number of years in prison. He was told that this man (Frank Miller) would arrive back in the town at 12 noon on the train to seek revenge against him which made him feel compelled that he had to turn around and face his opponent. He was faced with a difficult decision. He had decided in the beginning to separate from his spouse and, I am thinking not because he didn’t love her but, to protect her and keep her out of harm’s way because of what he had done to Frank Miller. He had no definite intentions on what Frank Miller and his crew was capable of and Kane didn’t want his wife’s life being put in any danger. Kane was looking for the people in the town to back him up because it was four of these men to his one and because he has kept this town protected for so long. Instead of the town standing behind him, they turned their backs on him and tried to convince him to leave town. The people in the town told him that if he left it would be beneficiary to the entire town. I think Kane was full of morals as well. He is such a remarkable character in terms of self-respect, morality and inner strength. Kane still wanted to do his duty as sheriff and protect the people in the town even though he knew it could cost him his marriage as well as his life. I think Kane represents Kant’s theory of, â€Å"Deontological. † Deontology is sometimes described as â€Å"duty†, â€Å"obligation† or â€Å"rule. † Kant feels like if you have a duty in life and/or if there is something for you to do then, it is your moral duty to follow through with it and complete your task as assigned. Some Deontologist believes that whatever some actions are wrong and it doesn’t matter what the consequences are. Deontologists are so absolute. You would also think they were, â€Å"Holy Madonna’s. † Immanuel Kant on the other hand believed the jack opposite. He believes the only time you would be classified as a good person of morals would be if you did a good deed. According to Kant, if you didn’t do a good deed then, you were not of good morals. The people in the entire town, I would refer to them as the, â€Å"Consequentialist,† because the main interest lye in the betterment of the people in that town even though what that thought was good was wrong. The people in the town care about Kane so much, they are willing to help him but, they also think that it would be in his best interest to flee out of town, to avoid being in strife with the people of the town. The people in the town were I think, expecting a favorable solution towards Miller from the Northerners. Their solution is the betterment of the people in the town as far as their thoughts are concerned. Kane turned everywhere looking for men in the town that considered themselves as his friend to help in this battle. He couldn’t find anyone so, he went to the church. Kane thought he’d found some men willing to assist him take on Miller and his friends but, some of the people in the church congregation thought that violence was wrong and, would not help him. They opened the floor up in church for everyone to say something. At the end of all of the conversations, the town concluded again it would be best for Kane to leave town. They thought that if Kane would leave and his presence isn’t there, when the men arrived they would be no need to for the gun down because Kane would not be there and that would probably lead the men to turn around and leave. This is also an example of a consequentialist. He is putting the town’s need before Kane’s by avoiding violence all together and this is not helping Kane. I think that it’s an evil act and very backstabbing. Coopers performance is extremely powerful and he received a thoroughly deserved Oscar for it. After everyone turns their back on Kane, he finally goes to the office and wait. He hears the whistle blowing from the noon day train. He goes and hides out as he awaits and sees Miller and his men pass by. Kane comes from his hiding spot and yells out Miller’s name and they begin shooting. Kane shoots all but Miller and one of his men. Kane hides again in another shop shooting back and forth with Miller and the last standing man. Amy (the virtuous and devoted wife I call her) gets off the train and comes back to help her husband. She shoots the last man with Miller in the back. Violence is against Amy’s religious beliefs but in order to save her husband, she does what a wife is suppose to do morally (I think) when your husband needs help. I would have done the same thing for husband at any cost! Amy does feels sorry after she killed the man. Miller takes Amy hostage at her weak point in exchange for Kane to presence to surface which he did. Amy takes her nails and claws Miller’s face and this is when Kane took advantage of this moment and shot Miller two times. All the people in the town rush out into the streets because they couldn’t believe their eyes. They really thought that Kane wasn’t capable of taking on Miller and his men by himself. Amy his rib (biblical) came out of the wood works, a woman that is and helped her husband conquer this battle. Kane took off his badge and threw it down and had this look of disappointment on his face. He and Amy left for good. This was the end of the movie. After watching this movie, I absolutely loved it. Amy went against her religious beliefs to help her husband as what any devoted wife would do and if this is not the exact epitome of morals then, I don’t know what is. Kane on the other hand, had every opportunity to leave and stay gone but, because he felt it was his duty, â€Å"deontology,† he came back after finding out that Miller and his men would be in on the noon day train. He was determined to face his adversary and he won in the end. What a story! Again, I absolutely loved this story. References Kay, C. K. (1997). Deontology. Retrieved article http://webs. wofford. edu/kaycd/ethics Kant, I. (1781). Sommers, C. Sommers, F. (2010), Vice and Virtue in everyday life: Introductory readings in ethics (8th ed. ), Belmont, CA: Thomson Wadsworth. ISBN: 9780495601616. Mill, J. S. (1863). Sommers, C. Sommers, F. (2010), Vice and Virtue in everyday life: Introductory readings in ethics (8th ed. ), Belmont, CA: Thomson Wadsworth. ISBN: 9780495601616.

Customer Loyalty In Indian Mobile Telecommunication Services Sector Marketing Essay

Customer Loyalty In Indian Mobile Telecommunication Services Sector Marketing Essay INTRODUCTION Service organizations in India are facing tough competition in the global market because of liberalization and globalization of the Indian economy. Hence, it is helpful for service organizations to know the customer service quality perceptions in order to overcome the competitors and attract and retain the customers. Because of the globalization and liberalization of Indian economy, Indian service sector has been opened for Multinational companies. In order to overcome the competition and to retain the world class service standards, Indian companies have been forced to adopt quality management programs. Nerurkar (2000) analyzed the SERVQUAL dimensions in India and concluded that service quality should form the basis for all customer retention strategies. Services are defined as: the activities, which are involved in producing intangible products as education, entertainment, food and lodging, transportation, insurance, trade , government, financial, real estate, medical, consultancy, repair and maintenance like occupation. Quality has become a strategic tool for obtaining efficiency in operations and improved business performance (Babakus and Boller, 1992; Garvin, 1983; Phillips, Chang and Buzzell, 1983). This is true for the services sector too. Several authors have discussed the unique importance of quality to service firms and have demonstrated its positive relationship with profits, increased market share, return on investment, customer satisfaction, and future purchase intentions (Rust and Oliver, 1994). One obvious conclusion of these studies is that firms with superior quality products outperform those marketing inferior quality products. Service quality can be concisely defined as the personal experience of the customer with the service provider. Service quality is playing an increasingly important role in the present environment where there is no further scope for the companies to differentiate themselves other than the quality of the service provided by them. Delivering superior service quality than the competitors is the key for the success of any organization. But, the companies face difficulties in measuring the quality of services offered to the customers. Because unlike measuring the quality of goods, the measurement of the quality of services offered by the companies is difficult due to the three unique features of services viz. intangibility, heterogeneity, and inseparability. Hence the only way of measuring the quality of services offered by the service provider is the measurement of the customers perception of the quality of service they are experiencing from their service providers. Quality has been defined differently by various authors. Some prominent definitions include conformance to requirements (Crosby, 1990), fitness for use or one that satisfies the customer. According to production philosophy of Japan, quality has been defined as zero defects in the firms offerings. Though initial efforts in defining and measuring service quality emanated largely from the goods sector, a solid foundation for research work in the area was laid down in the mid-eighties by Parasuraman, Zeithaml and Berry (1985). They were amongst the earliest researchers to emphatically point out that the concept of quality prevalent in the goods sector is not extendable to the services sector. Being inherently and essentially intangible, heterogeneous, perishable and entailing simultaneity and inseparability of production and consumption, services require a distinct framework for quality explication and measurement. As against the goods sector where tangible cues exist to enable consumers to evaluate product quality, quality in the service context is explicated in terms of parameters that largely come under the domain of experience and credence properties and are as such difficult to measure and evaluate (Parasuraman, Zeithaml and Berry, 1985). One major contribution of Parasuraman, Zeithaml and Berry (1988) was to provide a terse definition of service quality. According to these authors service quality means relating the superiority of the service with the global judgement of a person about it and explicated it as involving evaluations of the outcome (i.e., what the customer actually receives from service) and process of service act (i.e., the manner in which service is delivered). In line with the propositions put forward by Gronroos (1984) and Parasuraman, Zeithaml and Berry (1985, 1988) posited and operationalized service quality as a difference between consumer expectations of what they want and their perceptions of what they get. Based on this conceptualization and operationalization, they proposed a service quality measurement scale called SERVQUAL. Quality has become a strategic tool in obtaining efficiency in operations and improved performance in business. This is true for both the goods and services sectors. However, the problem with management of service quality in service firms is that quality is not easily identifiable and measurable due to inherent characteristics of services which make them different from goods. INDIAN TELECOM SECTOR In the year 1984, one of the members of parliament stood up and said to the erstwhile telecom minister about the pathetic state of affairs regarding the telecom services in our country. To the question posed, the minister replied that telephone is a luxury and not a necessity and if the honourable Member of Parliament is not happy with the service then he can return the connection as there were a lot of Members of Parliament waiting to get one. Getting a telephone connection was even more difficult than acquiring Maybach (one of the costliest cars in the world). The father of telecom revolution in our country was the erstwhile Prime Minister Shri Rajiv Gandhi, wherein he called Mr. Sam Pitroda who initiated the Digital telephony revolution in our country. Advances in technology coupled with reforms of 1991 and the fundamental, structural and institutional changes brought about in that period were instrumental in setting up the tone for future growth and development. Today, India is one of the fastest growing telecom markets in the world with current sub-scriber base nearing 490 mil-lion and looking positive to touch 500 million subscribers by 2010. India, the fastest growing telecom market in world, registered a CAGR of around 34% over the last decade and has left analysts around the world totally in awe. Among the various segments, cellular or mobile segment has been the key contributor and specially prepaid services, with its wide offerings of services, has been leading the growth wave. With the upcoming 3G allotment, the sector is likely to grow at a good rate riding on better and possibly a whole new range of services. OVERVIEW OF INDIAN TELECOM SECTOR 15 years back, no one had thought that India will become a country with more number of GSM subscribers than fixed line sub-scribers. With 490 million sub-scribers by 2009, teledensity has risen up to around 42%, and thus the other half is yet to be brought to the mainstream. Going by the current data, the subscriber base grew to around 494.07 million in August09, registering a growth of 42.67% over the last year. As per the estimates of Stock watch the expected mobile subscriber base will touch around 771 million by the year 2013. Telephony services i.e. (mobile and basic) and internet services dominate the Indian Tele-com services market. With a CAGR of 29% from 2002 to 2007 with revenues of $20 billion, it is expected to stabilize at 16% by 2010 with revenues in the range of $43 billion. Over the years, wire-less services has acquired almost 92% of the total telephony market, with State owned BSNL as the leader in the landline domain and Bharti Airtel being the leader in cellular s ervices with other players like Reliance, Idea Cellular and Vodafone giving it a tough competition. SERVICE PROVIDERS IN SECTOR The Indian mobile services market is more or less equally divided between GSM and CDMA customers with the former capturing around 53% of the sub-scriber base. Currently there are 11 players who are fighting tooth and nail to increase even one single percentage point in their market share. While Bharti Airtel dominates the GSM arena, Anil Ambani led ADAGs Reliance communications has been leading the CDMA services space in mobile telephony but the good sign for the sector is that revenues of all the incumbents have increased leading to an increase in their revenues. In GSM, Bharti Airtel is given a tough competition by Vodafone and Tata Teleservices which operates Tata Indicom and in CDMA; it is considerably behind Reliance communications in terms of market share. With Mobile number portability coming into the scene, the war will be fiercer in this space and there will be a huge swapping of subscribers among the existing players. SERVICE PROVIDER WISE MARKET SHARE AS ON 31-03-2010 Serial No. Name of Telecom Company Market Share 1 AIRCEL 6.06% 2 BHARTI AIRTEL 22.33% 3 BSNL 11.95% 4 HFCL 0.06% 5 IDEA 10.99% 6 LOOP 0.50% 7 MTNL 0.90% 8 RELIANCE 17.72% 9 SISTEMA 0.60% 10 STEL 0.09% 11 TATA 11.07% 12 UNINOR 0.47% 13 VODAFONE 17.27% SOURCE: TRAI GROWTH PROSPECTS: TELECOM IN INDIA Indian telecom industry has set an example by penetrating the market to an extent of around 43% in a span of 10 years when analysts and experts were extremely sceptical about India as a market. The growth has not been restricted only to the higher section of the society, now it is driven primarily by the rural market as well and the acceptance has been in-creasing considerably over the years. On an average approximately 8 million users are added per month to the kitty thereby making India the worlds fastest growing telecom market and thus happens to be the country offering highest Return On Investment for the telecom companies. To support the growing telecom market, the government is supporting telecom manufacturing by providing tax sops as well as setting up Special economic zones (SEZ) for the sector. TRENDS IN THE INDUSTRY 3G spectrum will be the next growth wave in the industry and also the source of additional revenues for the companies. Foreign players such as ATT and NTT DoCoMo have show great interest for the same. The spectrum allotment is a major investment opportunity and is estimated to attract an investment of around US$8-10 billion during 2008-11. The state owned incumbent BSNL has successfully launched its 3G service under the proposed India-Golden 50 scheme but could not create that much of buzz though for not being aggressive in marketing the same. WiMax on the other hand promises seamless connectivity with speed of more than 4 Mbps in tough terrains also. With the growing number of smart phones entering the market coupled with buzz created by the social networking websites, one can surely expect a substantial amount of people using their mobile phones for the internet. The telecom ministry is planning to auction few slots in WiMax in near future. Value Added Services on the other hand is the constant source of revenue and a means to en-gage subscribers. The expected revenue from Value Added Services will be around US$ 4.0 billion by 2015. The concurrent developments like M-Commerce, focus on localization, availability of content in vernacular languages, availability of mobile TV are few out of many growth drivers for the VAS industry. With the customer data at their disposal, telecom companies are generating knowledge and information by churning out this data to serve their customers better. The future for the Indian Telecom industry looks bright with fierce competition making way for consolidation. The growth will be majorly driven by rural sector which is currently attracting good investment not only from the players but also from the government. The biggest challenge will be to keep in touch with the rural customers as setting up customer touch points requires investment with not much tangible returns as the number of subscribers is still pretty low. As of now the penetration in rural areas is around 10% as opposed to around 30% in urban landscape. The industry currently is nicely poised with great new policy changes and new players entering the market to make it more fruitful for the consumers. THE REVIEW OF LITERATURE Several studies were conducted on the issue of service quality in various countries. Some studies were consulted for proper understanding of the concepts discussed in this study. Various models have been developed to determine measure and assess the determinants of service quality. SERVQUAL is based on the idea of a gap between expectations of the customers about service quality by service provider and their assessment of actual performance of service by service provider. Since Parsuraman et al. (1988) developed the SERVQUAL instrument many researchers have used and developed the 22-item scale to study service quality in different sectors of services industry. The following studies are consulted for the present study: A. Parsuraman, Leonard L. Berry, and Valarie A. Zeithaml, (1988) in their study described about development of 22-item instrument in the assessment of service quality perceptions of customers in service and retail firms, which was called as SERVQUAL. This study was revolutionary as it didnt depend on the earlier dimension of goods quality in the manufacturing sector. The initial study based on the focus groups yielded 10 dimensions of service quality that included access, competence, courtesy, credibility, security, tangibles, reliability, responsiveness, communication, and understanding the customer. In concluding remarks, authors proposed that SERVQUAL scale can help a vast range of service and retail firms to assess the customer expectations and perceptions of service quality as it had a variety of potential applications. Johnson, William. C, and Anuchit Sirikit (2002) conducted a study on the landline and mobile users of the Thai telecommunication industry using the SERVQUAL scale (reliability, responsiveness, assurance, empathy, and tangibles). The study was conducted with the objectives of finding whether service quality ratings predict a competitive advantage among Thai telecommunication firms as indicated by future customer intentions and whether SERVQUAL reliably assesses service quality perceptions/expectations among customers in the Thai telecommunication industry. G.S.Sureshchandar, Chandrasekharan Rajendran, and R.N.Anantharaman (2003) critically examined the service quality issues from the customers point of view. In their study conducted in a developing country, India, authors selected three groups of banks for their study viz. Public sector, Private sector, and foreign banks. Authors in their study found that in terms of the customer perceptions of service quality, the technological factors appear to contribute more in differentiating the three sectors and the people-oriented factors appear to contribute less in differentiation among three sectors. In terms of performance foreign banks topped among three groups, and performance of public sectors banks is even less than private sector banks. Ndubisi, Nelson Oly, and Chan Kok Wah (2005) conducted a study on the Malaysian banking sector. The study concluded by saying that banks can generate customer satisfaction by exhibiting trustworthy behaviour, commitment to service, communicating information to customers efficiently and accurately, delivering services in a competent manner, handling potential and manifest conflicts skilfully, and improving overall customer relationship quality. Najjar, Lotfollah, and Ram R. Bishus (2006) study on the US banking sector using a nondifference score of SERVQUAL scale focused on the importance of improving service quality in the banking sector. The study used statistical tools like ANOVA, Factor Analysis, and Regression to analyze the data. The final results of the service quality analysis showed that reliability and responsiveness were the two most critical dimensions of service quality and they are directly related to overall service quality. The findings of the study substantiated the findings of Berry et al. where reliability and responsiveness were shown to be important factors of service quality. Abdolreza Eshghi, Sanjit Kumar Roy, and Shirshendu Ganguly (2008) conducted an empirical study in Indian mobile telecommunication services sector and concluded that reputation is intertwined with the perceived service quality and customer satisfaction, and with the help of public relation campaigns and innovative communication strategies, positive corporate reputation can be build and maintained, which ultimately help to increase customer satisfaction. Study was conducted in Indian cities namely Delhi, Kolkata, Mumbai, and Hyderabad. 32 variables related to service quality were considered for the study, which were identified from the past literature. Exploratory factor analysis and multiple regression analysis were used to derive the conclusions. Based on values of beta coefficients hierarchy of factors was framed. In their analysis relational quality, competitiveness, reliability, reputation and transmission quality factors emerged as significant predictors of customer satisfaction. In hierarchy of factors competitiveness, relational quality, and reliability were more important than rest factors. RESEARCH GAP As per the literature reviewed for the present study in the Indian mobile telecommunication sector no integrated study about service quality attributes, customer value, customer satisfaction, and customer loyalty in Indian context has been conducted. So as per the stiff competition in the market between these mobile telecommunication companies, it is important to find out whether any relationship exists among service quality attributes, customer value, customer satisfaction, and customer loyalty. Also customers have different mindset towards these companies about services provided by them. The Indian mobile telecommunication sector is vast and there are big business opportunities for service providers. With almost all the public and private companies offering the same kind of services and network coverage, the quality of service offered to the customers became one of the important differentiators for all the service probiders to maintain their competitive advantage in the market. Ser vice quality refers to the perception of the customers of the organization regarding how well the organization is fulfilling their service needs. As said in the introduction, measuring the quality of services provided is possible only through the perception of the quality of service that the customers are experiencing from their service providers. OBJECTIVES OF THE STUDY Although research on the service quality of telecommunication services based on customer perceptions has been conducted widely, no recent studies have been conducted which examine the effect of the service quality dimensions on perceived value, satisfaction, and loyalty in an integrated model in Indian context. This research attempts to examine the effect of service dimensions/attributes on perceive service quality, value, satisfaction, and service loyalty based on the research objectives which presented as follows:   1. Using mobile telecommunication services setting in India, what are the specific attributes of service quality that influence customer value, and customer satisfaction.   2. Using mobile telecommunication services setting in India, what are the specific predictors (service quality attributes, customer value, or customer satisfaction) which influence customer loyalty. Will the proposed path model predict individual path relationships among service quality attributes, customer value, customer satisfaction, and customer loyalty? Research Model Research model for the present will be developed based on the constructs namely service quality attributes, customer value, customer satisfaction, and customer loyalty. It will include hypothesized relationships among above mentioned constructs, and statistically this model will be tested. Hypotheses of the study Hypotheses will be developed with support from past literature to test the relationships among the followings: Relationship between service quality attributes and customer value Relationship between service quality attributes and customer satisfaction. Relationships among service quality attributes, customer value, and customer satisfaction. Relationship between customer value and customer satisfaction. Relationships among attributes of service quality, customer value, customer satisfaction, and customer loyalty. Justification of the Study   This research is designed to help both academicians and practitioners understand the extent to which service quality, customer value, and customer satisfaction relate to customer loyalty in a telecom environment. The assessment of the most important attributes in telecom services set up can provide important cues, which may be used to review characteristics of the sector as experienced by customers. These cues can be used to improve customer value and customer satisfaction, which will lead to improved customer loyalty.  Finally, this study contributes to the service marketing literature by applying concept of service quality, customer value, customer satisfaction, and loyalty in a telecommunication services setting in India, as one of developing country in Asia. RESEARCH DESIGN To create a research design for the study appropriate measures and model are considered as per requirement of the research work. The focus of present research work is investigation of relationships among attributes of service quality, customer  value, customer satisfaction, and customer loyalty in Indian mobile telecommunication services sector. Since present research work will be based on primary data, which is to be collected from Indian mobile telecommunication services users with the help of structured questionnaire, a field based survey design will be used as data collection method. THEORETICAL FRAMEWORK Many researchers have conducted researches in the field of service quality and customer satisfaction such as Parasuraman et al. (1985, 1988, 1991, 1993, 1994), Zeithaml et al. (1988, 1991, 1993, 1996), Cronin and Taylor (1992, 1994), Hartline and Jones (1996), Johnston (1997), Lassar, Chris Manolis, and Winsor (2000), cronin, Brady, and Hult (2000), Caruana (2002), and Abdolreza Eshghi, Sanjit Kumar Roy, and Shirshendu Ganguly (2008). In the year 1985, pioneer research was conducted in the field of service quality by Parasuraman, Zeithaml, and Berry. In their research they came out with service quality dimensions, and succeed in developing five gaps of service quality model. Researchers defined service quality as gap between customers expectations and perceptions about quality of service offered by the service provider. With the help of this research they were able to develop service quality scale to measure the quality of service quantitatively, and scale was named as SERVQUAL. In 1988, Pararsuraman et al. conceptualized the dimensions of SERVQUAL scale namely Tangibility, Responsiveness, reliability, Assurance, and Empathy. For these five dimensions a total of 22 items were selected in the service quality instrument. After development of service quality instrument, many researches were conducted in different service set ups by using SERVQUAL. To examine the process of delivery of service quality, customer value and their impact on behavioural intentions of customers Hartline and Jones (1996) developed a model, which included same theories and concepts as earlier taken by Bolton and Drew (1991a), Boulding et al. (1993). In their research work, they came out with strong evidences that specific performance cues of employees have significant effect on overall quality and as a result this quality had significant impact on overall customer value. Effect of overall customer value was found relatively more on behavioural intensions as compared to overall quality. Whereas effect of specific performance cues was mediated by overall customer value and overall quality. In the year 2000, Cronin, Brady, and Hult conducted research in various service industries by taking into consideration service quality, customer value, customer satisfaction, and behavioural intentions. They found in their study that service quality, customer value, and customer satisfaction have direct impact on behavioural intentions, if all these three are taken collectively, whereas indirect effects of service quality and customer value increased their impact on behavioural intentions. Caruana in 2002 developed a model showing mediation role of customer satisfaction between service quality and customer loyalty. Results of the research provided evidences for the proposed model and confirmed the mediating role of customer satisfaction between service quality and customer loyalty. Many past studies have specified linkages among service quality, customer value, customer satisfaction, and behavioural intentions. However the results do not confirm which of these three variables or their combinations have direct impact on behaviour intention. In the past literature it has been found that bivariate relationship exists between behavioural intention and all three constructs. Zeithaml et al. (1996) found that service quality is an important determinant of behavioural intention, but the exact relationship was not discovered. Therefore this type of partial relationship determination may lead to omitted variable bias and hamper the results. To overcome this biasness, an integrative model is needed so that true relationship may be developed and can be tested in a model. Caruana (2002) suggested the role of customer value and reputation of an organization can be considered as new constructs to relate customer satisfaction with customer loyalty. The present research expands the previous researches conducted by various scholars and includes the model developed by Hesketts, Sasser, and Schlesinger (1997), popularly known as Service Profit Chain. Service Profit Chain model suggests that there is positive direct relationships among profit, growth, value of products offered to the customers, customer satisfaction, customer loyalty, productivity, service quality attributes. With the use of customer friendly strategies satisfied employees deliver better quality of services and able to retain the customers for a long time for the betterment of organization. Service quality attributes and customer value directly influence customer satisfaction and customer satisfaction directly affects customer loyalty. Consequently loyalty of customers towards organization leads to phenomenal growth and finally adds to the profits of the organization. Therefore proposed research model for the present study is shown in figure below: Conceptual research model of service quality attributes, customer value, customer satisfaction, and customer loyalty.

The Parable of the Workers in the Vineyard Essay -- Scripture Analysis

Introduction Jesus was a phenomenal communicator. In fact, Jesus was the greatest communicator to ever live. He used strategies and techniques that were previously unheard of to get his point across in any situation, regardless of the circumstances. What is interesting is that his most common form of speaking was in parables. He would use these analogies to provide a way of application for the gospel in people lives. The parable about the workers in the vineyard is one of many, but is one of the few that were only told in the book of Matthew. Although there a many assumptions as to the reasoning for this, nobody can be sure of the reason why this parable is nowhere to be found in the other gospels. It is especially confusing because in this parable Jesus talks about end times and entrance into heaven; which would have been, and still is, an important subject to any believer. Matthew 20:1-16 1 â€Å"For the kingdom of heaven is like a landowner who went out early in the morning to hire workers for his vineyard. 2 He agreed to pay them a denarius for the day and sent them into his vineyard. 3 â€Å"About nine in the morning he went out and saw others standing in the marketplace doing nothing. 4 He told them, ‘You also go and work in my vineyard, and I will pay you whatever is right.’ 5 So they went. â€Å"He went out again about noon and about three in the afternoon and did the same thing. 6 About five in the afternoon he went out and found still others standing around. He asked them, ‘Why have you been standing here all day long doing nothing?’ 7 â€Å"‘Because no one has hired us,’ they answered. â€Å"He said to them, ‘You also go and work in my vineyard.’ 8 â€Å"When evening came, the owner of the vineyard said to his foreman, ‘C... ...mazing, but sets an example of how believers today can use relevant and modern examples and stories to share the Gospel and continue growing the body of Christ. Works Cited Barker, Kenneth L., ed., NIV Study Bible. Grand Rapids, MI: Zondervan, 2008. Print. Blomberg, Craig L. "Matthew." The New American Commentary. 22. Nashville, TN: Broadman Press, 1992. Print. Davies, W. D., and Dale C. Allison. "Matthew 19-28." International Critical Commentary. New York, NY: T&T Clark International, 2004. Print. Hagner, Donald A. "Matthew 14-28." Word Biblical Commentary. 33B. Dallas, TX: Word Incorporated, 1995. Print. Keck, Leander E. "Matthew, Mark." The New Interpreter's Bible. 8. Nashville, TN: Abington Press, 1995. Print. Luz, Urich. "Mathew 8-20." Hermeneia: A Critical and Historical Commentary on the Bible. Minneapolis, MN: Fortress Press, 2001. Print.

An Overview of Indigenous Culture in the Amazonian Floodplains Essay

The Amazon Basin has long been occupied by indigenous populations. Those populations that live closest to the basin, in the lo west elevations, are subject to the extreme seasonal changes. Social order, therefore, is shaped largely by the fluctuations of the seasons and of the river. There are two seasons, one wet and one dry. Issues concerning shelter, transportation, food, and social interaction are largely determined by the seasons. Creative expression – mythology, religion, celebration, and visual art – are rooted in nature. The wet season, lasting approximately from January to June, involves the flooding of the Amazon River. People are forced to travel by canoe, for there is no dry ground in their communities. Ho wever, because it is difficult and uncomfortable to move around, social interaction outside of the household is largely limited during this time. People spend much of their time in hammocks (one of the indigenous inventions), where they might repair clothing or tools. Crops cannot be grown during this time, and fishing is much more difficult, so people tend to lose ...

things fall apart and the spirit world :: essays research papers

When turmoil comes about, many have merely one attribute to rely on to help them overcome certain disasters: their faith. The characters of Things Fall Apart are no exception. The people of Umuofia call upon representatives of the spirit world as a means of hospitality. They rely on their religion to settle resolutions with other tribes and to answer questions. They depend on the spirit world also to take care of punishments and in addition play a significant role on new born babies. Unfortunately, the strong reliance with the spirit world collapse when the White Christians invade.   Ã‚  Ã‚  Ã‚  Ã‚  It is clearly seen just how important the spirit world is to the people of Umuofia. The kola nut is used as a social ritual of hospitality among the tribe. Representing vivacity, the nut is used as a welcoming snack. The kola nut is passed back and forth between the guest and the owner of the hut until one does the honor of finally cracking the nut. The people of Umuofia believe these actions will please their gods. They believe that â€Å"He who brings kola brings life.†   Ã‚  Ã‚  Ã‚  Ã‚  The people of Umuofia depend on the spirit world to help them with troubles or problems. When a nearby village has killed an Umuofian woman, they turn to their gods to see what is fit as punishment. The gods order that the village do penance for their sins towards their people. Mbaino offer a boy and a young virgin as payment. Another example of when members of the clan call upon the representatives of the spirit world is when consulting with Agbala, the Oracle of the Hills and Caves. Asking for her help is a common part ritual of their religion. Villagers come to the oracle when they have questions of their future or hardship and get answers through its priestess.   Ã‚  Ã‚  Ã‚  Ã‚  Many beliefs follow the religion that the people of Umuofia practice. The people rely on the spirit world to provide punishments when sacred laws of their religion are broken. Okonkwo is forced to make sacrifices to the earth goddess when he violates the Week of Peace. Twins are thought to bring bad luck for parents, therefore are left to die in the Evil Forest to please the gods. Ekwefi, Okonkwo’s daughter is forced to find the stone that is linked to the spirit world. The people rely on this because it is thought that the spirit of an evil child re-enters its mothers womb, as punishment they are mutilated, but if the stone is found, then the cycle of dieing babies cease.

Ethics in Criminal Justice Administration Essay

Nowhere is ethical behavior more important than the administration of criminal justice. Lack of ethical behavior undermines the purpose of the criminal justice system. The cost of unethical behavior will be the downfall of the criminal justice system and only by gaining a true understanding of what ethical behavior is and how to maintain it will the system continue to flourish. While the ethical standard individuals develop through the years are important; utilizing critical thinking skills ensuring ethical standards stay in place. Many people assume that good ethical behavior is part of an individual’s makeup but in reality ethical behavior is learned and therefore not the same for everyone. Ethical and moral behavior begins developing from the time individuals are young and continues to develop and change during adulthood. It is important to understand that the initial ethical values a person gains usually come from the home environment and are highly influenced by the ethical behavior displayed by parents and family members. Should this life be impacted by crime and violence then this behavior could become the norm and this individual’s ethical values and standards would be outside of the societal norm. As individuals grow into adults life experiences continue to impact ethical and moral standards. Many people live by the assumption that while something may be unethical it is not illegal so no one cares but right and wrong do not always deal in legalities. Just because something is not illegal does not make it right. In the administration of criminal justice ethical considerations are the basis for the use of discretion, force, and due process required to make sound moral decisions. The study ethics helps understand the consequences of actions and the moral principles used. In the administration of criminal justice ethics must be a permanent part of management and policy making related to punishment. Ethics are also a vital part of decision making in regards to rehabilitation, deterrence, and sentencing. Individuals working in the field of criminal justice maintain authority over other individuals lives (Banks,  2004). This power must not be taken lightly. These individuals must be aware of the power of the position and the ethical standards required when carrying out those duties. So how can the system ensure that individuals maintain ethical standards? Training is the answer to ensuring ethical standards. Most individuals are receptive to training and understand the necessity of maintaining ethical standards. The cost of legal fees, litigation and damages from claims of ethical violations could cost millions and it seems simpler to maintain training for staff than pay millions if claims. A recent increase in claims against officers for unethical behavior only substantiates this ideal even more (Eastvedt, 2008). It is important for professionals in the criminal justice field to understand the ethical framework where individuals gain their approach for decision making. The first concept is idealism where it is believed the desired outcome may be obtained through using the appropriate action. The issue for these individuals is choosing the correction action in a given situation. The second concept is relativism. This concept is derived from the ideal that while the desired outcome is preferred, everything is relative to circumstance and therefore undesirable outcomes are inevitable no matter the action taken. There are four approaches to ethical decision making and knowing these will help to identity the orientations of those whom you employ. Situationists believe that everything is relative and base the actions taken on the assessment of the situation. These individuals choose not to acknowledge the universal moral code or rules followed by society. Subjectivist also believe in the relative and reject societal codes however these individuals maintain personal moral principles used when assessing situations. Absolutists follow idealism believing that the best outcome is attained by following the universal moral principles. Exceptionists follow the same belief as absolutists with the slight difference. They believe that certain situations allow deviation from these beliefs (Bailey, 2009). Another important training module is critical thinking. Critical thinking helps individual’s reason right from wrong to ensure good decision making skills. Critical thinking helps individuals make objective decisions when analyzing information. At the core of critical thinking are cognitive skills and affective dispositions. Cognitive skills are used during interpretation, analysis, evaluation, inference, explanation, and self-regulation. Affective  dispositions require and individual to be inquisitive, maintain a concern for being well-informed, know when to employ critical thinking, be aware of one’s own bias, and willingness to reconsider or revise when needed. Making an ethical decision does not occur instantly. Individuals usually have time to consider the action and any alternatives. This is where crimtial thinking plays an intricate part. Critical thinking allow the individual to consider what to believe or what action to take (Meisel & Fearon, 2006). The Williams Institute and the APPA are working together to introduce the compliance based model and responsibility based model into ethics training. The Williams Institute maintains a belief that ethical responsibility is not based on rules and codes rather relationships and responsibility for ones actions. By giving people the tools to make the right decisions, TWI believes that individuals will make the right decision. The first step is to remove fear from the decision making process and enable individuals to be responsible for the decision made (The Williams Institute, 2001). Ethics training for individuals in the field of criminal justice requires an understanding of individuals within the field and the roles held. Individual within this field are analyzed and judged on the decisions made whether ethical or unethical. Discretion is required of all individuals in all areas within the system. Understanding of the discretionary roles of each person is vital to understanding how unethical issues can occur. Legislators have the power to define what is considered illegal and punishable under the law. Police officers have a great amount of discretion during decision making on arrests, citations and investigations. Prosecutors often face the least amount of scrutiny based on the faith placed on them upholding the law. Prosecutors maintain discretion when filing charges, downgrading charges, influencing officers, and the death penalty. Judges maintain discretion over plea bargains, sentencing, reviewing the law, and rules of evidence. Individuals working in corrections have discretion over probation, determining appropriate behavior, supervision of inmates and parole. Each of these individuals has a responsibility for enforcing the law and protecting the rights of the constitution. Training for these individuals should include analytical skills and reasoning, and the ability to recognize the consequences of actions. The five goals that should be attained once the ethical training is completed are being aware and open to ethical issues,  become personally responsible, develop critical thinking skills, understanding how the system often encourages coercion, and the exploring individual feelings (Drylie, J.). Individuals must learn to uphold the rights and liberties of the suspect, the interests of the community, and the law (Albanese, 2006). Ethics in the administration of criminal justice go hand in hand. Individuals who work in the field of criminal justice must maintain ethical integrity to ensure the law functions as designed. As individuals grow and take their place in the world the ethical and moral values from childhood change based on life experiences. Knowing the ethical framework that people use to define their ethical outlook helps administrators develop a plan of action for working with these individuals. By providing training and education to individuals within the criminal justice field society can ensure those values are maintained within the system. References Albanese, J., 2006, Professional Ethics in Criminal Justice: Being Ethical When No One is Looking, retrieved May 12, 2013 from: http://www.thefreelibrary.com/Professional+Ethics+in+Criminal+Justice%3A+Being+Ethical+When+No+One+is†¦-a0158093018†³>Professional Ethics in Criminal Justice: Being Ethical When No One is Looking. Strahlendorf, P., Professional Ethics, Ryerson University, School of Occupational and Public Health, Session No. 174, Retrieved May 12, 2013 from: http://www.bcsp.org/pdf/PresentationsArticles/714_1.pdf Banks, 2004, the Importance of Ethics in Criminal Justice, retrieved May 12, 2013 from: http://www.sagepub.com/upm-data/4031_Banks_Chapter_1_Proof.pdf Drylie, J., Ethics in Criminal Justice, Week 1, CJ3750, Kean University, retrieved May 12, 2013 from: http://www.kean.edu/~jdrylie/docs/Microsoft%20PowerPoint%20-%20Ethics%20Week%201.pdf Eastvedt, Steven R., 2008, Criminal justice ethics- a view from the top, retrieved May 12, 2013 from: http://www.correctio ns.com/news/article/20030 Meisel, S. I., & Fearon, D. S. (2006). â€Å"Choose the future wisely†: Supporting better ethics through critical thinking. Journal of Management Education, 30(1), 149-176. Retrieved from http://search.proquest.com/docview/195719245?accountid=35812